Jacob Wilkens, Executive Director

Jacob and Emoji

Jacob Wilkens is committed to strengthening our core programs and positioning BirchBark for our next chapter of long-term impact. He is passionate about our mission of protecting and celebrating the bond between families and pets, and is dedicated to continue serving the communities of Santa Cruz, Monterey, and San Benito Counties.

“It’s an honor to join BirchBark,” Jacob shares. “I’m energized to connect with this incredible community and deeply grateful for everyone whose generosity drives our mission forward. Thank you for all that you do. I look forward to collaborating to make a lasting impact for our community and our beloved pets.”

Jacob lives in downtown Santa Cruz with his own beloved and extra-fluffy Scottish Shorthair named Emoji (usually “Moji” for short). As you’ll learn in our 2025 calendar, Moji is “an exceptionally handsome feline gentleman.” He enjoys greeting all passersby and rightfully assumes they are coming to visit him

In the months ahead, Jacob’s top priorities will be connecting with our veterinary partners, strengthening donor engagement, and supporting our dedicated team.